ADVERTISER ZONE
Using
modern and traditional design techniques, Electronic Health Media can create
dynamic adverts to maximise the impact of any message and marketing collateral.
EHM allows our advertisers to promote products and services to a captive audience
network of patients, visitors and NHS staff in both primary and secondary care
environments. We provide an end-to-end advertising solution for your products
and services, utilising the expertise we have in the health and media sectors.
EHM is one of the most cost effective media available in the outdoor digital advertising market, offering advertisers a niche, captive audience with a dwell time of 18-21 minutes per visitor in a GP practice, increasing up to 4 hours in an A&E department in a hospital. Our network allows you to access locations that best suit your campaign requirements ensuring you are getting the best value for money
The environment
in which the screens are situated means that Electronic Health Media can provide
a niche marketplace to advertisers seeking to promote their products and services
to appropriate segments as opposed to demographic profiles. Patients, carers,
visitors and health care professionals working within the GP practice or NHS
hospital view our screens.
Our
Hospitals provide a unique environment due to the size of the location and the
number of patients and visitors. An average 500,000 patients and visitors pass
through a hospital site each year. Additionally a hospital focused campaign will
reach the significant numbers of healthcare professionals and ancillary staff.
NHS staff can influence healthcare decisions which are a compelling reason for
pharmaceutical companies to use this medium for advertising. |
Key facts:
- Each person will visit their GP 4 times a years
- Potential footfall of 240 million annually
- Captive audience with a dwell time of 18-21 minutes per visitor
- Average patient seeks and wants access to trustworthy information
- The average patient will view the information presented to them positively
and with interest.
- Target audience and reach of mothers aged up to 24, 25-34, 35-45, fathers,
teenagers, grandparents, mature adults etc?



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